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offf 2019 – imaginary campaign

here is what we had to do: the design festival offf vienna 2019 had just released its corporate design and design campaign (which looked so awesome!!) and we had to design an own version of it. the focus was on an audience which didn’t have any kind of connection to design. how to convince people who don't have any interest in this field to come to one of the most successful design festival? the pressure was high, as you can imagine, but the results were very successful and mostly really creative and funny. my concept was to show people the difference between »good« and »bad« design (please note that this concept was meant ironically). this quiet, radical method shows how important good design is—and that everyone should take an interest in it.